Jumat, 24 April 2015
BIOGRAPHY OF MARTHA TILAAR
Martha Tilaar was born in Kebumen,
Central Java, September 4th, 1937, she was a Leading Cosmetics
entrepreneur by the name of Sariayu Martha Tilaar's trademark. She married with
H.A.R Tilaar and had four children, they are Bryan Emil Tilaar, Pinkan Tilaar,
Wulan Tilaar, Kilala Tilaar. Martha Tilaar is a grandmother who never gives up. When the others say impossible, she is still
stay to try. Incidentally, her husband get a chance to study abroad. She also took
and graduated from a beauty Academy of Beauty Culture, Bloomington, Indiana,
USA.
After she had graduated from the Academy of Beauty, Martha soon opened a beauty salon
in the country practices USA. She made a
simple brochure, leaflet promoting the services her salon. Various efforts had
been done, finally she opened a small salon in her father’s garage. She
continued to attempt to develop it had her salon, two years later in 1972 she
was opening a second salon on the road Wine No.3 Cipete, Kebayoran Baru, South
Jakarta, while she was starting a new Sariayu trademark used of Martha Tilaar.
Because she was
motivated by beauty Indonesian girls
that must be preserved, she eventually cooperated with Theresia Harsini
Setiady, from PT Kalbe Farma to make cosmetics and herbal medicine company, the
name of PT Martina Berto, and Sariayu Martha Tilaar as was launching
the first product. Then, Martha Tilaar was opening the first cosmetics factory at Pulo Ayang
street, Pulogadung industry area, East Jakarta which was inaugurated by Mrs
Nelly Adam Malik as the wife of the Vice President Adam Malik.
In 1983, Martha Tilaar established
PT Sari Ayu Indonesia, specifically as a distributor of cosmetic products
Sariayu Martha Tilaar. In 1986, Martha Tilaar opened a second factory on the
street Pulokambing II/1, it is still in the area Pulogadung
industry. This area was inagurated by Ny. Karlinah Umar Wirahadikusumah,
wife of the Vice President Umar Wirahadikusumah. Martha Tilaar's business
continues to grow, with the acquisition of a number of companies until she and
her family are fully controlled the shares of PT Martina Berto. At the same
time it was undertaken to consolidate the company merged into the Martha Tilaar
Group. Martha Tilaar Group subsidiary was consisting of PT Martina Berto and PT Sari
Jeweled Tiara (as manufacturing entrepreneurs and marketer of Sariayu Martha
Tilaar product, Biokos Martha Tilaar, Belia Martha Tilaar, Berto Martha Tilaar,
Aromatic Oil Of Java Martha Tilaar, Dewi Sri Spa Martha Tilaar, Jamu Garden
Martha Tilaar).
Martha
Tilaar launched several products, there are Senja di Sriwedari (1987), Sumatra-style (1989),
Puri Prameswari (1990), Bali and ethnicities to the Palm Grove (1991), Asmat
(1992), History of Irian Jaya/Papua, Rama-Rama Toraja (1993). And, its peak is
the trend color Pusako Minang from Minangkabau. Although, Martha Tilaar product
is a local products but it is able to become a trendsetter make up women Indonesia and worldwide.
As an entrepreneur, turned out to be
an unyielding personality was the one who took him to be a success like now. Since her teens, Martha's been
accustomed to selling refreshments to supplement the money pouch. She also likes to take ‘Sogok
Telik’ and ‘Jali-jali Putih’, which thrives in the grandmother’s land to be
assembled into a necklace and a bracelet. The jewels she sold to his friends at
school.
In 1984, she
earned a
doctorate (Honoris Causa) in the field of "Fashion and's Artistry" of
World University Belfast, Arizona, USA. She is living life to the fullest the
wonders of God's power. He had been convicted barren
by doctors, blessing the fresh herbs by her grandmother finally at 42 years old, she is pregnant and in the following years born three generations which
has became successful people. Martha Tilaar has a high commitment to build
industrial cosmetics. It is a great investment in the field of Research and Development (R&D). As a form of awareness of the
Indonesian women, Martha established Martha Tilaar Foundation. She educated many women and mothers
about beauty. Purpose is to make them understand that beauty can take care of
themselves. Martha Tilaar has always relied on the power of
research and researchers 37 at Martha Tilaar's Innovation Center (MTIC), it's that makes Martha
Tilaar won the ISO 9001, ISO 14000, and
GMP certification in Asia in 1996. Martha Tilaar
business keys to success there are two things the empowerment of human
resources and focus on one area, in this case martha take the field starts from
the beauty salon, then schools, factories, distribution, all of which are in
the field of beauty.
