Jumat, 24 April 2015
Martha Tilaar, A Successful
Indonesian Business Woman
Martha Tilaar is a successful business woman in Indonesia we know about. She is owner and director of Martha Tilaar Group, who has 11 branch companies. Martha Tilaar Group is a cosmetic company which use the wealth of Indonesian nature as its basic material. Martha Tilaar often came to beauty contests as a jury and her product became a main cosmetic in that event.
She was born on September 4th, 1937
in Kebumen. She learned beauty class in Academy of Beauty Culture, Bloomington,
Indiana, USA. After graduating, she built a mini salon in there. She shared her
salon brochure to university student, lecturer’s wife, and housewife.
Then, in 1970 when she had come in Indonesia, she built a
salon again in her father garage. She also shared the brochure to introduce her
salon. Two years later, she added a new salon in Jalan Anggur, Cipete, Kebayoran
Baru, Jakarta Selatan, while made a trade mark named Sariayu Martha Tilaar as
her cosmetic product in her salon. She keep explore Indonesian nature for her
salon product so Indonesian woman stay beautiful with traditional product
because nature product is better than chemsitry product.
In 1977, Martha Tilaar collaborated
with Theresia Harsini Setiady, from PT Kalbe Farma to build a company named PT
Mertina Berto to produce cosmetic and jamu. That company launched
Sariayu Cosmetic as first product.
In 1983, Martha Tilaar built
PT Sari Ayu Indonesia as a distributor Sariayu Cosmetics product. Then in 1986,
She built
second company in Pulogadung industry areas. Her business keep growing and now
the stocks of PT Martina Berto is had by Martha and her family.
Martha Tilaar has good work ethos and always
positive thinking, she never gives up and
always make an innovation
for her product. Now, the product of Martha Tilaar Group are Biokos, Belia,
Caring Colours, Professional Artist Cosmetics (PAC), Aromatic, and Jamu Garden.
Martha Tilaar Group has 11 branch companies and 6.000 employees that 70% of it
is women. Martha send her researcher to Perancis and Netherland to learn
etnobotany and medical antropology so they can evolve their local product.
Martha also build a Martha Tilaar Foundation as her caring for women. She
educated women and housewife about beauty. It has purpose in order to women
have skill about beauty business.
In 1984, Martha Tilaar got title of Honoris Causa in Fashion and Artistry sector from World University Tuscon, Arizona, USA. PT Martina Berto also got some appreciations like Halal Certificate, Corporate Image Award 2011, Corporate Image Award 2013, Rintisan Teknologi Appreciation 2012 and The Best In Green Marketing in Marketing Award 2013. And as a corporation, Martha Tilaar Group had gotten ISO 9001 and ISO 14000.
Because of that we consider that Martha Tilaar is a successful Indonesian business woman.
