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Posted by : Group Five Rabu, 01 April 2015

Martha Tilaar, A Successful Indonesian Business Woman


Matha Tilaar, is a successful business woman in Indonesia we know about. She is owner and director of Martha Tilaar Group, who have 11 branch companies. Martha Tilaar Group is a cosmetic company which use the wealth of Indonesian nature as it basic material. Martha Tilaar often came to beauty contests as a jury and her product became a main cosmetic  in that event.

She was born on September 4th, 1937 in Kebumen. She learned beauty class in Academy of Beauty Culture, Bloomington, Indiana, USA. After graduating, she build a mini salon in there. She shared  her salon brochure to university  student, lecturer’s wife, and housewife. Then, in 1970 when she had came in Indonesia, she build a salon again in her father garage. She also shared the brochure to introduce her salon. Two years later, she added a new salon in Jalan Anggur, Cipete, Kebayoran Baru, Jakarta Selatan, while made a trade mark named Sariayu Martha Tilaar as her cosmetic product in her salon. She keep explore Indonesian nature for her salon product so Indonesian woman stay beautiful with traditional product because nature product  is better than chemsitry product.

In 1977 Martha Tilaar collaborated with Theresia Harsini Setiady, from PT Kalbe Farma to build a company named PT Mertina Berto to produce cosmetic and jamu. That company launch Sariayu Cosmetic as first product.

In 1983, Martha Tilaar build PT Sari Ayu Indonesia as a distributor Sariayu Cosmetics product. Then in 1986 she build second company in Pulogadung industry areas. Her business keep growing and now the stocks of PT Martina Berto is had by Martha and her family.  

Martha Tilaar has good work ethos, always think positive, never give up and always make an inovation for her product. Now, the product of Martha Tilaar Group are Biokos, Belia, Caring Colours, Professional Artist Cosmetics (PAC), Aromatic, and Jamu Garden. Martha Tilaar Group has 11 branch companies and 6.000 employees that 70% of it is women. Martha send her researcher to Perancis and Netherland to learn etnobotany and medical antropology so they can evolve their local product. Martha also build a Martha Tilaar Foundation as her caring for women. She educated women and housewife about beauty. It has purpose in order to women have skill about beauty business.

In 1984 Martha Tilaar got title of Honoris Causa in Fashion and Artistry sector from World University Tuscon, Arizona, USA. PT Martina Berto also got some appreciations like Halal Certificate, Corporate Image Award 2011, Corporate Image Award 2013, Rintisan Teknologi Appreciation 2012 and The Best In Green Marketing in Marketing Award 2013. And as a corporation, Martha Tilaar Group had gotten ISO 9001 and ISO 14000.

Because of that we consider that Martha Tilaar is a successful Indonesian business woman,

{ 8 komentar... read them below or Comment }

  1. Hai-hai group five... do you know? that Marta Tilaar came from kebumen?? she is "ngapak", just like me so I like her too :-D
    oke, I want to give you slight correction,in a few your sentences you used word "build", besides build is verb 1 but your sentences is past tense so you must use verb 2, so the right word is built not build.
    Plaese correct me if I wrong... :-)

    BalasHapus
    Balasan
    1. sorry... is right, please not plaese.

      Hapus
    2. What the meaning of "plaese", Ana? :)

      Hapus
    3. Hi Ana thank you for your comment, haha so, you and Martha Tilaar are "ngapakerss" right?
      thank you for your correction, Ana :)
      and we wanna ask you, what do you mean of your sentence "sorry... is right, please not plaese." ? :D

      Hapus
  2. Komentar ini telah dihapus oleh pengarang.

    BalasHapus
  3. Hi guys :)
    I will give you correction about punctuation, in the last sentence, "Because of that we consider that Martha Tilaar is a successful Indonesian business woman,", I think that is not comma (,), but point (.), right?
    That's all, thank you :)

    BalasHapus
  4. Hi Yogi, thank you for your correction, we'll justified it :)

    BalasHapus

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